Fire Service Equipment

Reelix: The Future of Hose Cleanup

Built by a firefighter who knew there had to be a better way. Reelix helps firefighters roll hose faster, reduce strain, and simplify post-incident cleanup.

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Designed by Blake Loring Former Firefighter
The Problem

The Job Has Changed.
Hose Cleanup Hasn't.

For decades, firefighters have used the same manual process to roll and store hose after every call. It's slow, exhausting, and completely avoidable.

01

Repetitive Motion

Rolling dozens of hoses after every call takes a physical toll that compounds over a career.

02

Time-Consuming

A task that should take minutes stretches into a significant drain on post-call operations.

03

Physical Strain

Manual hose rolling stresses wrists, backs, and knees — injuries that sideline good firefighters.

04

Decades-Old Process

The fire service has modernized nearly everything. Hose cleanup has been frozen in time.

"Every department is dealing with this.
Nobody's solved it. Until now."

See It In Action

Reelix in the Field

Watch how Reelix turns a time-consuming, physically demanding task into a single-person operation that takes a fraction of the time.

0:00 / 0:00 Reelix — Prototype Demo
The Solution

Meet Reelix

Reelix is a purpose-built hose-rolling tool that modernizes the cleanup process. Instead of manual rolling, Reelix does the work — faster, cleaner, and with dramatically less physical effort.

  • Faster rolling — dramatically reduced time per hose, per call
  • Simpler workflow — fewer steps, less cognitive load post-incident
  • Reduced physical strain — engineered for human ergonomics
  • Real-world design — field-tested from day one, not designed in a lab
Designed For
  • Hose Size 1.75" & 2.5" Standard
  • Operation Single-Person
  • Environment Station & Field Use
  • Status Prototype Under Development
Patent Pending
Why Reelix

Built Around What Matters

Faster Cleanup

Roll hose in a fraction of the time. Get your crew back in service quicker and reduce post-incident turnaround.

Less Physical Strain

Reduce repetitive bending and lifting. Protect your crew from cumulative injuries that shorten careers.

Built for Firefighters

Designed with firsthand knowledge of the fireground. Every detail comes from real experience, not assumptions.

Future-Focused Innovation

Modernize a process that hasn't changed in decades. Reelix is the first purpose-built solution for professional hose cleanup.

Blake Loring, Founder of Reelix — portrait coming soon
The Founder

Built from the Inside

Blake Loring didn't set out to build a company. He set out to solve a problem he lived with every shift. As a firefighter, he spent years doing exactly what every other crew does after an incident — manually rolling hose, over and over, in all conditions.

On one of his first days on the job, he finished cleanup and thought: "There has to be a better way." That thought didn't go away.

He built an early prototype from a PVC pipe — a rough, practical experiment to test the concept. It worked better than expected. What started as a quick test evolved into a serious pursuit: a purpose-built tool designed to do the job right.

"I didn't build this for investors. I built it because I knew what my crew needed, and it didn't exist."

— Blake Loring, Founder
Blake Loring Founder, Reelix  ·  Former Firefighter
The Journey

From Frustration
to Innovation

Every great tool starts with a problem that won't let go.

Idea Frustration at the station
PVC Prototype First working model built
Field Testing Real-world validation
Product Development Engineering & refinement
Future Launch Coming soon
The Mission

The Future of Hose Cleanup
Starts Here

Reelix isn't just another tool. It's a better way to think about firefighter efficiency, safety, and long-term health. The fire service deserves equipment that keeps pace with the demands of the job — and the people doing it deserve better than a decades-old process.

100% Firefighter-Designed
0 Compromises
1 Purpose-Built Solution